We'll place a respectable wager that you aren't familiar with the Lyman brand of public relations and marketing. Of course, every firm in the universe babbles about how "special" they are, so we’ll stow that chatter. But we will say this: From the very first meeting—the very first—our clients realize
it isn't PR as usual.
We tailor focused communications and marketing strategies specific to each client's respective needs. It's not a one-size-fits-all approach, ever. Ask our clients what is going on with us and you’ll get a different answer each time. We look at your business objectives, your challenges and your competition to create a program that suits the situation. We huddle together on a consistent basis to mix it up. You don’t have one person assigning tasks to others, you have a team collaborating on the next best move.
The result? Results.
We look beyond traditional PR and embrace digital strategies that establish an effective voice for your brand, influence your market, and gain a distinct competitive advantage. Pick a vertical below to get a taste of what we can do.
The people presenting you the plan are the same people you will work with over the long haul. A firm principal manages your business on a day-to-day basis. No bait-and-switch. Equally important, our team is composed of seasoned pros all of whom are both strategic thinkers and roll-up-the-sleeves executors.
Carm Lyman prefers "that lady who gets it done" over formal titles like "principal" or "president." A seasoned PR pro—she's seen the highs and lows of agencies, big and small. Her focus is always thinking one step ahead and netting ongoing results. Without a fancy title, she keeps her feet on the ground, and sows her media relations' oats to her heart's content. –
Chris is a strategic, straight shooter. Chris is not one for hype and fluff – be it served to clients, media and journalists. Call it the "do unto others" mantra. If you're looking for experience, strategy and fresh thinking that meets today's real world environment, exceeds expectations and pushes the envelope, then you’ll want to connect with Chris. –
Brooke can act the part of a journalist or producer because she's not acting. She’s been there, done that. Literally. A veteran Lyman associate, Brooke's experience includes years of work managing media and blogger relations for the firm's clientele. Prior to Lyman, Brooke was an on-air TV personality, and hence, our spirited broadcast. –
A public relations and marketing veteran, Tim uses a common sense approach that media and clients appreciate. He voraciously consumes media and is always quick with a fresh angle or new strategy. Having provided counsel to clients in a range of different industries, he offers unique perspectives that get results. –
Jasmine is a travel-addicted, food-obsessed, music-inspired Bay Area native who loves to tell stories through masterfully crafted copy. She draws on more than a decade of experience in writing, editing and content curation to help clients deliver their desired message through the best mediums and at the right time. One of her favorite pastimes is discovering new technology that enhances everyday life. –
Susie is an experienced communications professional with agency and corporate background. She has worked with both consumer and enterprise brands to deliver impactful public relations programs with high-profile results. She loves the art of public relations and finding just the right way to tell a story. –
Elena's got a knack for helping companies rise above the noise. She's worked with huge consumer tech companies to little known start-ups both here and abroad, helping them build recognition with their most important audiences. Elena loves the creative process of finding story angles media want to cover. –
Angie is a seasoned media relations specialist who has been around the block. She knows how to bring the media and blogosphere information of value to them which in turn benefits the client's bottom line. Her 15+ years of experience ranges from software solutions to hardware... and our favorite: ice cream companies. –
Kirk is a creative strategist and designer, and a team player who is always willing to jump in and do what it takes to get the job done. He values strong relationships with the firm's clients and teammates. No job is too large for Kirk, as he enjoys facing challenges and takes everything in stride. –
For some, media relations is central to the program. Content marketing for others. Visual storytelling and production. Events or influencer campaigns. Sales programs that dip into the marketing domain. We strategically choose programs that create meaningful interactions with your target audiences. It's a communications strategy that is both comprehensive and cohesive.
Lyman PR sets the bar higher than simply orienting toward traditional PR goals. The results we achieve fundamentally impact the bottom line. We forgo the fuzzy "PR reach" and "UVPM" equations for outcomes that have actual meaning. Like growing sales. Driving engagement. Moving product. Measurably shifting perception.
If we don't move the needle in six months, then we'll show ourselves the door. Ask the firms you're talking with if they'll abide by the same criteria.